In a time where everyone keeps telling business owners to go online, get a website and all that. It’s easy to assume that spending a bunch of dollars to get your business a shiny new website is the next best step that will bump your business up in sales and growth.
First, what is a website and why is it needed? A website is a technology innovation that tries to automate or ease the work of manually engaging with your customers one after the other.
Let’s take Amazon.com for example, see their stat below:
Now that’s a website that is valuable. To tell you how valuable it is, Amazon lost $15.7 billion in the previous quarter for an average of $120,000 each minute their website was down, source.
But having that website is not all Amazon had to do to grow the value of their website to that point.
Here are things that make your website drive sales for your business.
All of these are what a valuable website feeds on. In fact, elements of each of these things will be seen on the website, and most importantly, those things determine the type of website you should build.
What does the customer want, what makes sense to them? What’s the easiest way they can understand each feature and functionality? Which device do they use, does the website appear great on there?
These are the things you need to think about.
Rather than asking a web designer how much it cost to build a website, you should better ask a business growth and transformation consultant how much it will cost you to build an online sales system.
An online sales system goes beyond just having a website.
You need to
Let me ask, which of the above didn’t you know you had to plan for to get your website to drive your sales?If all of this sounds like a big budget to you already, we would always advise you to use any of the free tools that won’t cost you a lot, then you focus most of your budget on marketing for now. See our piece on what makes good marketing here.
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EZ Advisory is the global business consulting arm of Equilibrium Zone. We work with innovative businesses to solve complex business problems and achieve daring goals.
+234 902 166 8624