One of the major ways to grow sales for your product or service is by deploying marketing campaigns to that end. However, just getting on an ad dashboard to run your ads doesn’t exactly guarantee results.
If we go back to the concept of the 5 P’s of marketing (which are place, price, product, promotion and now people), we can say, digital has disrupted everything! Place no longer matter as such, you can now do online deliveries, promotions is no longer a thing, conversations are taking over, price no longer matters, value is taking over that, you would see some people even charge a lot more than you and still get a steady flow of sales. One thing that didn’t and won’t probably change is PEOPLE.
Your marketing is directed to people, your customers (or prospective customers). In other words, do the ‘people’ need what you are marketing, do they like it, do they trust that you or your product can solve their need, and are you even serving it to them where they are.
Let’s break it down:
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EZ Advisory is the global business consulting arm of Equilibrium Zone. We work with innovative businesses to solve complex business problems and achieve daring goals.
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