Running the next ad is not all there is to running a successful marketing campaign. In fact, running the ad is just a tiny part of all it takes to run a successful marketing campaign.
If we had $1,000 to run a paid advertising, we would probably spend a whopping $600 on other things that will help the campaign be successful, then spend just $400 as the actual dollars we put into the ad platforms.
So here are things we find out that make a successful marketing campaign.
Think about an advert you constantly see on YouTube, but you absolutely do not need, the number of times you see the ad won’t change the fact that you don’t need and won’t buy what you don’t need.
Of course in some advanced cases, this might be a strategy to drive brand awareness and brand prominence, but overall, the same rule works.
In some cases, he might be lucky if you need the product at that time and you feel like you can trust him, but if not, he just wasted his time.
Good marketing campaigns are not planned around chance. Sales funnel helps you get your customers to know you, like you, and then trust you to serve their needs, all this through a careful journey you will take them through.
You remember the last time you saw a magazine with a very very catchy cover that drew you to pick, open and read, that’s the power of your creatives. Without a good creative, your prospect won’t even experience all the heavy work you have put in.Videos, designs, etc.
You need to test different creatives, different funnels, different product showcase angles, different copies, different audience targeting, different campaign channels, and more.
Most importantly look closely into the data of each and making fast and swift changes.
We have created a 10 step guide to growth, find it here.
Your email address will not be published. Required fields are marked *
Save my name, email, and website in this browser for the next time I comment.
EZ Advisory is the global business consulting arm of Equilibrium Zone. We work with innovative businesses to solve complex business problems and achieve daring goals.
+234 902 166 8624