Business Strategy & Planning

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Business Strategy & Planning


 If you are running or own a business, you need a business strategy. It’s that simple. Without a strategy, your business is just flailing around aimlessly, trying to survive day-to-day.

 So what is business strategy? A business strategy is a plan for how you are going to achieve yo

ur business goals. It sets out the steps you need to take and the resources you need to deploy to make your goals a reality.

Why do you need a business strategy? Because it gives you focus and direction, and without it, your business is likely to fail. It is the roadmap that will take your business from where it is now, to where you want it to be. So what are you waiting for? Get started on developing your business strategy today!

At EZAdvisory, we provide a guide on setting the right strategy for your business. Book a free call with us today!

What is Business Strategy? 

A business strategy is a long-term plan of action designed to achieve a particular goal or set of goals. The development of a business strategy usually begins with an analysis of the current situation, including an evaluation of the business’s strengths, weaknesses, opportunities, and threats (SWOT analysis). From there, the company’s goals are identified and a plan is created to achieve them.

There are many different types of business strategies that companies can use, but not all of them will be right for every business. The best way to choose a strategy is to select one that aligns with the company’s strengths and helps to address its weaknesses.

A business strategy should be revisited and revised regularly to make sure it remains relevant and effective.

What Are The Benefits of Having a Business Strategy? 

There are many benefits of having a business strategy. A business strategy provides a roadmap for your business and can help you to make decisions about where to allocate resources. It can also help you to measure progress and identify areas of improvement.

A good business strategy can help you to:

·     Identify your goals and objectives

·     Research your market and customers

·     Determine the most effective way to reach your target market

·     Set pricing strategies

·     Develop an advertising and marketing plan

·     Allocate resources effectively

·     Measure progress and identify areas for improvement.

 How can you Develop a Business Strategy?   

There are several different ways that you can develop a business strategy. The most important thing is to make sure that your strategy is aligned with your overall business goals. Here are some tips on how to develop a business strategy:

·     Define your business goals. What are you trying to achieve with your business? Are you looking to grow your company, enter new markets, or improve efficiency? Once you have defined your goals, you can start to develop a strategy that will help you achieve them.

·     Research your industry and competition. It is important to have a good understanding of the industry landscape before you start developing your strategy. This will allow you to identify opportunities and threats, and make sure that your strategy is differentiated from your competition.

·     Write a mission statement. A mission statement should be a concise description of what your company does and what its values are. This will help to guide the development of your strategy and ensure that it is aligned with your company’s core purpose.

·     Develop actionable objectives and key performance indicators (KPIs). Objectives should be specific, measurable, achievable, relevant, and time-bound (SMART). They should also be linked to your overall business goals. KPIs can help you track progress toward your objectives and measure whether or not your strategy is successful.

·     Create an implementation plan. Once you have developed your strategy, it is important to create a plan for how it will be implemented. This should include assigning responsibilities, setting timelines, and budgeting for resources.

Why is it Important to Review and Update your bBusiness Strategy?

Your business strategy outlines your company’s game plan for achieving its goals and is therefore important for several reasons:

·     It keeps you focused on your goals

·     It helps you allocate resources effectively

·     It dynasty provides a roadmap for decision making

·     It helps you respond to opportunities and threats

Therefore, it is important to review and update your business strategy regularly to ensure that it remains relevant and effective.

What are some Common Mistakes made when Developing a Business Strategy?

·     Failing to Define Your Target Customer

One of the most common mistakes businesses make is failing to define their target customer. If you don’t know who your target customer is, you won’t be able to develop a marketing or sales strategy that will reach them.

·     Not Conducting Market Research

Another common mistake businesses make is not conducting enough market research. Market research will give you insights into your industry, your competition, and your target market that you can use to develop a more effective business strategy.

·     Failing to Set Measurable Goals

A third mistake businesses make is failing to set measurable goals. Without measurable goals, you won’t be able to track your progress or determine whether or not your business strategy is successful.

·     Not Adjusting Your Strategy Based on Results

Finally, many businesses fail to adjust their strategy based on results. If you are not seeing the results you want, don’t be afraid to make changes to your strategy. The only way to improve your results is to experiment and learn from your mistakes.

How can you Ensure your Business Strategy is Successful?

The development of a business strategy is an essential part of any business, regardless of size or industry. A successful business strategy will allow you to identify your strengths and weaknesses, set clear goals and objectives, and make informed decisions about the direction of your business.

Creating a business strategy is not a one-time event; it is a continuous process that should be reviewed and updated regularly. There are many different factors to consider when developing a business strategy, but there are three key elements that should be included in all successful strategies:

·     A clear understanding of your customers and your target market. What needs do your customers have that you can address? How can you reach them? What are your competitors doing?

·     A clearly defined value proposition. What makes your products or services unique? What benefit do they offer to your customers?

·     A detailed plan for how you will achieve your goals. This should include specific actions and milestones that you need to reach, as well as who will be responsible for each task.

There is no single formula for success, but these three elements are essential for any effective business strategy. By taking the time to develop a comprehensive and well-thought-out strategy, you can give your business the best chance for success.

 What are the Key Components of a Successful Business Strategy?

The term “strategy” can be used to refer to the big-picture plans of a company or the specific tactics employed by individual managers.

In general, though, a successful business strategy should have three key components:

·     A clear vision and goals: Without a clear sense of what you want to achieve, it will be difficult to develop an effective plan to get there. Your vision should be inspiring and specific enough to guide your day-to-day decisions; it should also be achievable within the timeframe you set.

·     A focus on customers and competitors: Your strategy should take into account the needs and wants of your target market, as well as the plans and actions of your major competitors. This analysis will help you identify opportunities and threats that could impact your business.

·     An execution plan: Even the best-laid plans will fail if they’re not properly executed. Your strategy should include a detailed roadmap for implementation, along with specific metrics for measuring progress. It’s also important to ensure that your team is aligned with your strategy and has buy-in from top to bottom.

What are some Common Challenges you may Face when Implementing a Business Strategy?

There are many common challenges you may face when implementing a business strategy. These can include:

·     Lack of clarity about the overall strategy

·     Lack of buy-in from key stakeholders

·     Lack of resources (time, money, people)

·     Unrealistic expectations

·     Inability to measure success

·     Not knowing when to course correct

 Visit us at:https://advisory.equilibriumzone.org

Analysis & Insights, Business Strategy & Planning


In today’s business world, opportunities are everywhere, but it takes more than just recognizing an opportunity to be successful. You have to know how to manage it. There are many ups and downs to running a business, but it can be an immensely rewarding experience. Defining your business goals, clarifying what you want to achieve with your business will help you make informed decisions about the best way to move forward.  If you’re not sure where to start, think about where you want your business to be in the next 10 years. What would you have achieved? What size would your business have grown to? Once you have a clearer idea of your long-term vision, you can start setting more specific goals.

Your goals should also be realistic and achievable. You need to work out a plan of how you’re going to get there. Equally, if your goal is too small, it might not be motivating enough to help drive your business forward.

When you are starting a business, you can’t just jump in blind and hope for the best – you need to do your research first. This means investigating your industry and target market, this helps to make informed decisions about everything: what product or service to offer, how to price it, where your business should be located etc 

Do you need advice on managing business opportunities and how do you know if an opportunity is worth pursuing? Book a free call with us today

 Here are a few of the most important things to research when starting a business:

·       Your industry: Look into things like industry trends, major players, average profitability, etc. This will give you a good overview of the landscape you are entering into.

·       Your target market: Who are you selling to? What are their needs and wants? What are their buying habits? This information will help you craft your marketing strategy and determine where to focus your efforts.

·       Your competitors: It’s important to know who your competition is, what they’re offering, and how they’re positioning themselves in the market. This will help you find your own niche and ensure that your business stands out from the crowd.

There are many other factors to consider when starting a business, but these are some of the most important things to research. By taking the time to do your homework upfront, you’ll be in a much better position to succeed in the long run.

Developing your business plan

A business plan is a document that will outline your business goals, strategies, and how you plan on achieving them. It should also include financial projections for at least the first year of operation. You can use online resources or hire a consultant to help you create a professional business plan. Once your business plan is complete, you can begin seeking financing. This may involve applying for loans or investment capital from venture capitalists or angel investors. If you are seeking financing from traditional sources such as banks, be sure to bring your business plan with you when meeting with loan officers.

Registering your business

Before you can register your company, you need to determine what kind of legal structure it will be. Do you want to operate as a sole proprietor, partnership, limited liability company (LLC), corporation, or non-profit organization? Each has advantages and disadvantages.

After you have decided on your legal structure, you need to obtain the necessary licenses and permits.

You will need to register your business with the government in order to obtain a business license. The process of registering your business can vary, but there are some general steps that you will need to follow.

·       Choose a business structure. The type of business structure you choose will determine what kind of legal protections you have, how much tax you will pay, and other important factors. You can choose from a sole proprietorship, partnership, limited liability company (LLC), or corporation.

·       Obtain a business license. In most countries, you will need to obtain a business license in order to operate your business legally.

·       Register your business name. In order to operate under a particular name, you will need to register it with the government. This process typically involves filling out some paperwork and paying a fee.

·       Obtain any necessary permits or licenses. Depending on the nature of your business, you may need to obtain special permits or licenses in order to operate legally.

·       Keep your records up-to-date and compliant with the law. Once your business is registered and operating, it is important to keep your records up-to-date and compliant with any applicable laws and regulations. This includes filing annual reports and taxes, as well as keeping accurate financial records.

Securing funding for your business

One of the most important aspects of starting a business is securing the funding necessary to get your venture off the ground. There are a number of ways to do this, and the method you choose will depend on a number of factors, including the type of business you plan to start, your personal financial situation, and your goals for the future.

·       Take out a loan from a bank or other financial institution. This can be a good option if you have good credit and a solid business plan, but it can be difficult to qualify for a loan if you don’t have collateral or a proven track record.

·       Seek out investors or venture capitalists. This can be a good option if you have an innovative or high-growth business idea, but it can be difficult to find investors who are willing to take on the risk of investing in a new business.

·       You could self-finance your business by using personal savings or by taking out a home equity loan. This can be a good option if you don’t want to give up equity in your company or if you don’t qualify for other types of financing. However, it’s important to make sure that you have enough personal financial resources to cover the costs of starting and growing your business before you choose this option.

For guidance on how to getting started in business or how to setup your business for growth, click on the link below to book a free consultation callVisit us at https://advisory.equilibriumzone.org

Business Strategy

The Best Way To Create A Growth Strategy Plan

Ideas are fantastic, and amazing ideas are indeed greatly needed in business, but the execution of these fantastic ideas is what counts.

No big organization,firm, business or even startup attain great heights today by having great ideas rather than by strategically implementing these ideas.

Growth strategies, when done correctly, lead to more effective use of your marketing budget and more effective/impactful marketing campaigns

In this article, you will see ways to create a strategic growth plan that will upscale your business drastically for growth.

Creating a growth marketing plan will give you a trip itinerary that puts you on the most direct route to achieving brand growth

Let’s dive in fully

Growth strategy arrangement may be a long-term, key strategy that works to assist brands accomplish feasible, quantifiable growth. It may be an all encompassing and data-driven approach that leverages end-to-end pipe optimization to discover, pull in, change over, hold, and develop buyers into faithful brand advocates and evangelists.

Growth can be a moderate, difficult trudge, particularly for SaaS, fintech, and startups businesses whose deal cycles are broad. A few brands will spend noteworthy time on a single strategy, and when it doesn’t work, they discover themselves back at square one. That’s where growth strategy comes in. Once you construct a growth strategy guide, you account for the time it takes to attain your objectives — presently, tomorrow, and within the future.

The following steps should be considered in creating a strategic growth plan;

Market penetration.
This tactic’s goal is to boost sales of currently offered goods and services on active markets, which will raise your market share.

Market development.
This entails boosting sales of currently offered goods or services in untapped markets. Market expansion entails analyzing how to expand an existing market or how to sell a company’s current offer on new markets. This can be done by several client segments.

Product development.
Launching new goods or services on already-existing markets is the goal. Product development can be used to expand the offer given to current clients in an effort to boost sales.

This entails the introduction of fresh goods or services on untapped marketplaces. The riskiest tactic is diversification. It entails the corporation offering brand-new goods and services on a fully untapped market.

At EZAdvisory, we pride ourselves in helping companies explore strategic ways to drive growth for their businesses. To better reach more organizations we will be hosting a premium city to city Bootcamp with its first edition to take place in Ibadan City on the 6th September, 2022.

An intensive training for business to retool and restrategize their business for growth, click the link below to know more about this https://advisory.equilibriumzone.org/glautour/

Hurry as seats are filling up!

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