1. WHAT IS YOUR CUSTOMER RANGE?

2. ESTIMATE THE PERCENTAGE OF YOUR ORIGINAL CUSTOMERS TO YOUR TOTAL CUSTOMERS?

3. ARE YOUR CUSTOMERS AROUND YOUR BUSINESS?

4. IS LOCATION A BARRIER FOR YOUR CUSTOMERS REACHING YOU?

5. ON A SCALE 1 TO 10, HOW UNIQUE IS YOUR PRODUCT/SERVICE FROM COMPETITORS? (1=NOT UNIQUE, 10=VERY UNIQUE)

6. HOW IS YOUR PRICE DIFFERENT FROM THE INDUSTRY AVERAGE?

7. ON A SCALE OF 1-10, HOW SATISFIED ARE YOU WITH THE CUSTOMERS PURCHASE PROCESS? (1=UNSATISFIED, 10=VERY SATISFIED)

8. DO YOU THINK THERE IS ROOM FOR IMPROVEMENT IN THE PURCHASING PROCESS?

9. HOW DO YOU/OR YOUREMPLOYEES FEEL WHEN THERE’S A COMPLAINT ABOUT THE PURCHASING PROCESS?

10. HOW OFTEN DO YOU ASK FOR FEEDBACK FROM YOUR CUSTOMERS?